Super Saver

Norwegian Epic’s Ice Bar Just Got Cooler

In another first, Norwegian Cruise Line has announced exclusive partnerships with Swedish vodka brand SVEDKA and Canada’s Inniskillin ice wine introducing them on board its largest and most innovative ship, Norwegian Epic.

As part of the partnership, Norwegian Epic’s unique frozen bar which cooled over 2,000 guests at the ship’s UK inaugural event in Southampton last week will be named the SVEDKA Ice Bar - featuring specialty SVEDKA and Inniskillin ice wine drinks.

Inspired by Scandinavia’s ice bars and ice hotels, the cruise industry’s first true ice bar which was made using 1,585 gallons of water is set in changing hues of blue, green and purple LED lighting that simulates the Northern Lights to create a distinctive arctic atmosphere. The SVEDKA Ice Bar features a bar, walls, tables, stools, glasses and life-size sculptures all made from ice. Guests are given hooded coats and gloves to keep them warm as the room’s temperature does not rise above -8 degrees Celsius.

The SVEDKA Ice Bar accommodates 25 people and can be reserved from 5:30 p.m-10:30 p.m. nightly for $20 per person which includes two signature cocktails. There are six specialty drinks made from SVEDKA vodka and Inniskillin ice wine including:

- Polaris: SVEDKA Citron, Inniskillin ice wine, and lemon/lime soda;
- Cobalt Blue: Inniskillin ice wine, SVEDKA vodka and Blue Curacao;
- Nordic Apple Juice: SVEDKA vodka, Sour Apple Schnapps, Midori and a splash of fresh sour;
- Caribbean Dreams: SVEDKA Citron, Triple Sec and lemon juice;
- Sunburst Yellow: SVEDKA vodka, peach liquor and orange juice; and
- Northern Lights: SVEDKA Citron, Cointreau and Blue Curacao.

In case children want to partake in some chilling fun, there are also two non-alcoholic drinks, the Strawberry Eskimo Kiss made of strawberry puree, pineapple juice and lemon juice and the Creamsickle, with orange juice, vanilla ice cream and milk - all served in specially-created glasses made entirely of ice.

Following her successful UK inaugural, Norwegian Epic's christening will take place on 2 July in New York, with country and western entertainer Reba McEntire as godmother. To register to watch via weblink click here - the event will take place at 7pm UK time. Norwegian Epic will be the host venue for the 34th Annual Macy's 4th of July Fireworks event taking place on 4 July.

Norwegian Epic will then begin sailing alternating seven-day Eastern and Western Caribbean itineraries from Miami from 10 July through to 30 April, 2011. Ports of call on the Eastern Caribbean itinerary include Philipsburg, St. Maarten; St. Thomas, US Virgin Islands; and Nassau, Bahamas. The Western Caribbean cruises visit Costa Maya, Mexico; Roatán, Bay Islands, Honduras; and Cozumel, Mexico. The 2011 cruise season from May-October will have Norwegian Epic sailing a series of seven-day Western Mediterranean cruises from Barcelona. When she returns to Miami on 5 November, 2011, she will sail a series of seven-day Eastern Caribbean cruises through to 7 April, 2012.

To get a preview of the SVEDKA Ice Bar, visit the Norwegian Epic channel on YouTube at www.ncl.com/youtube

SVEDKA Ice Bar Facts
It takes approx. 6,000 litre / 1,585 gallons of water to make the ice bar. That is the equivalent of:
- The same as pouring 10,563 pints
- It is enough water to make 17,143 cups of tea
- Enough buckets to wash a car 500 times
- The water could fill 36 standard sized baths
- Or you could chisel the ice off and make 60,000 ice cubes.

For more information please call 0845 201 8912 or visit www.ncl.co.uk

Picture shows: SVEDKA Ice Bar

About SVEDKA Vodka and Inniskillin Ice Wine
Established in 1998, SVEDKA Vodka launched with a brand vision: to put fun back into the vodka category.   SVEDKA is a premium vodka imported from Sweden and distilled five times.   It is the one brand that lets consumers have it all: a high-quality, premium import with a hip, fun brand image at an affordable price. The brand is the fastest-growing premium spirits brand worldwide. SVEDKA has staked its claim on the future with the tagline "Voted #1 Vodka of 2033."  
Inniskillin ice wine is made from grapes that are produced in the Niagara Peninsula and naturally frozen on the vine.  Grapes for this ice wine are harvested at a temperature of -10 degrees Celsius.  Inniskillin was founded upon and is dedicated to the principle of producing outstanding ice wines from grapes grown in the Niagara Peninsula. It is the number one selling ice wine in the world. The wine is a brilliant golden colour with aromas of lychee, apricot and pears with flavours of honey, mango and tropical fruits on the palate.

About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 44-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which has revolutionised the industry by allowing guests more freedom and flexibility. Today, Norwegian Cruise Line has 11 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed cruise vacation on some of the newest and most contemporary ships at sea. Norwegian Cruise Line’s largest and most innovative Freestyle Cruising ship, Norwegian Epic, debuted in June 2010.  Norwegian Cruise Line is the official cruise line of Blue Man Group, debuting for the first time at sea on Norwegian Epic, as well as the official cruise line of Legends in Concert and Nickelodeon, the number-one entertainment brand for kids.

Issued by Flagship Consulting

For further media information please contact:
Casey Mead     020 7886 8450 casey.mead@flagshipconsulting.co.uk
Kiren Pooni       020 7886 8442 kiren.pooni@flagshipconsulting.co.uk      
Lewis Shields   020 7886 8449 lewis.shields@flagshipconsulting.co.uk